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| | The best month … becasue it's my birthday 🤫🎁🎉Yes, it’s the time of year when I get to forget how old I am again 😬, but seriously, it is a fantastic month, halfway through the year, longest day, sun (most of the time) and holidays. Now, not only was it my birthday (did I mention that already?), but I also got some new toys at work to play with 😁. The main one is a new camera, which not only brought back a spark for doing some photography but also allows me to film videos in 8K. In a world where technology is constantly advancing, I need to ensure we are in a position to test, evaluate, and implement. Oh, and it takes beautiful images 😊 (nothing to do with the photography, just the camera 😜) I also did a talk at the Huddle for the Family Business Practice, titled 'Marketing That Hits the Target (Not the Wallet)’, which went down an absolute storm. Oh, and I tried something new (personally). Pottery, I’ve always wanted to give it a go, but never really got around to it. My first attempt was successful, and I managed to create three bowls, which now supply my evening snacks while I'm chilling. | | | |
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| | | | The Camera That Can See Through a Pole?Note: I don’t usually trawl through Reddit, but this technique is something I have done in the past and didn’t think about it or why, and thought you lot might not know about it either.This shot shows a structural pole inches from the lens, almost blocking the entire view. But when zoomed in, it seems like the camera can magically see right through it—talk about optical tricks!
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| | | | A day of photographing candles for French Connection and Next.You might think I would photograph a candle in the studio, and that’s all, but no, lifestyle shoots are a must. And when you sell luxury items, it’s best to show them off in the environment that screams luxury. Luckily for everyone else who was there on the day, I hadn’t brought my swimming trunks (although I had been thinking about it). | | | |
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| | Google experts help with your marketing challengesHow is AI going to impact Search? Huseyin Savas, Google’s lead for Next Gen Search, explains that Search is becoming increasingly more exploratory as a tool for discovery and decision making. Find out how marketers can bring out the best from AI search experiences. How can marketers drive high-quality leads for niche audiences? Nicole Beach, lead generation strategy lead at Google, explains that brands need to understand which conversions in the full funnel truly matter. Here’s how to meet the unique challenges of complex customer journeys. How can marketers accurately track conversions across all campaigns? Carl Fernandes, Google’s head of measurement, notes that advertisers are turning to marketing mix models for overall campaign impact. He shares the tools that are driving results for marketers. | | | |
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| | | | The Wales and West Photography ShowThis show has been going on for the last few years and keeps getting better and better. Although it’s nowhere as big as the Birmingham or London shows, it’s got that lovely small friendlyness to it, and it’s an absolute pleasure to drive to.
If you want a quick trip around the show and see who was exhibiting, then check out the video. | | | |
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| | | | Behind The ScenesJust a few photos from on location so that you can have a peep into my world. | | | |
| | As close as I got to photographing the king 🤴 | | | |
| | Wheels on wheels. Sometimes you just need to make your life easier 😁 | | | |
| | I don’t always get the perfect studio to do headshots in, but you’d never know 😜 | | | |
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| | Getting wet to get the shot! 📸 Psst, the finished shot is below. | | | |
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| | | | | Previous newsletters are available becasue there is a treasure trove of marketing advice and some delightful pictures too! Take your time to check them out and enjoy a few extra minutes of reading. | | | |
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| | | | This month's Landscape‘Morning Light' Early morning start to capture this beautiful landscape in Wales 🏴 | | | |
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| | | | Well, that’s it for this month and I hope there has been something in this which has sparked an interest for you. If there is something you would like to see in future, then just let me know. | | | |
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“Stopping advertising to save money is like stopping your watch to save time."
Henry Ford
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