| | I took time off 🧳I like to think I don’t take time off too often, but my wife might have a different view and say I don’t seem to be doing much work! 😬 Believe who you will, but this month we went to Prague. City breaks are great for escaping the day-to-day, exploring, savouring coffee while people-watching, and taking photographs. Yes, I took a camera and also had a board meeting, so this probably didn’t count as a break 🤣. But exciting new things were thought up on this break and all will be revealed another month (sorry, not sorry) but I can show you the photos which I took whilst away and if you ever get the chance to visit the city - I don’t mean for a stag do, then you won’t be disappointed (well, you probably wouldn’t be disappinted on the stag do part either 😜) | | | |
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| | | | How data and adaptability powered sales growth for Estée LauderGoogle did a case study with Estée Lauder, and in the lightning-fast world of beauty, relying solely on long-term plans means missed opportunities. By using real-time data to identify emerging trends before they become mainstream, Estée Lauder anticipates shifts in consumer demand, aligning inventory and media spend with precision.
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| | | | A few days of filming with Wickens Engineering in WorcesterWickens has been in operation for 50 years and is an expert in Cantilever Racking, Rack Clad Buildings, and Mezzanine Floors. It was an absolute pleasure to witness the entire process and follow every step of the creation through their factory. In a few weeks, we’ll also be on location to observe the installation and training, and complete the final part of the video. The First Stages of a Video Shoot We began by understanding the intended purpose of the video and then determining the message we needed to convey. Once the idea was signed off, a shot list was created and filming was organised. Every part of the process was captured, including a few extras that looked interesting on the day, which were not on the shot list. We always like to get a few extras, just in case they will help tell the story of the video or even serve as extra footage later on for social media. Whilst we are filming, everything is ticked off on the shot list to make sure nothing is missing; no one has time for reshoots due to being unorganised. The next part of the process will be next month. | | | |
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| | | | Behind The ScenesJust a few photos from on location so that you can have a peep into my world. | | | |
| | Checking everything was right in the camera, yes, no post-processing was done here; everything was created in the scene. | | | |
| | Appearing in Professional Photographer magazine with my take on blogs and offering my two cents. Oh, and a few photos to go with it 😜 | | | |
| | Calibrating the lenses, as with time, parts wear, and the original factory setting, is no longer accurate. Luckily, they thought about this and provided a way to correct it. | | | |
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| | Setting up a product shot where everything was done and ready to photograph, together with video. | | | |
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| | | | | Previous newsletters are available becasue there is a treasure trove of marketing advice and some delightful pictures too! Take your time to check them out and enjoy a few extra minutes of reading. | | | |
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| | | | This month's Landscape‘The easy way not taken' The view from Snowdonia on a rare moment where I can actually see something, and it wasn’t raining 🤣 | | | |
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| | | | Well, that’s it for this month and I hope there has been something in this which has sparked an interest for you. If there is something you would like to see in future, then just let me know. | | | |
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“Content is fire; social media is gasoline."
Jay Baer
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