It’s HOLIDAY time ⛱️🎉

Well, that’s the message I’m getting from all the Out Of Office replies at the moment 😬.

So if you’re getting this when you get back from holiday, then I hope you had a great time.

Business can be tricky when we have a time where most people are going away, purchasing stops, decisions stop, projects stop, and that’s not just while people are away, there is the build-up, where they don’t start anything new and the return, where they ease themselves back into work. Personally, I’ve always loved this time as I choose to focus on the business and decide on directions for the next quarter.

So July was pretty busy with Optician Shoots, Football Coach Photos, Chairs, Engineering and Tech videos shot in London and all that with me missing the first week of the month as I was on Holiday (I definitely need another now though).

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AI is supercharging Search and reshaping consumer behaviour

🚀 Accelerate with Google: Driving Search Innovation

Google’s Accelerate with Google initiative highlights the latest search technologies transforming how people discover, understand, and act on information.

🔍 Key Search Innovations

• AI Overviews: These generative-AI summaries now appear atop search results for complex or long‑tail queries. They combine information from across the web and typically drive deeper user engagement, users search more, feel satisfied, and explore multiple websites after seeing them.
  
• Visual & Multimodal Search: Features like Google Lens and Circle to Search let users search using photos or by circling content on their screen. Lens handles over 20 billion visual searches per month, and 25% of those have commercial intent, making it essential for brands and e-commerce.
  
• Search Generative Experience (SGE): Google’s experimental AI mode enables conversational, multi-step querying and rich snapshots. It integrates AI summaries, suggested follow‑ups, and contextual exploration, starting in the U.S./English via Search Labs and evolving rapidly.
  
• Web Guide (Beta): Newly launched in Search Labs, Web Guide organises search results by category, not just ranked links. It’s powered by a customised Gemini AI model, offering clearer navigation through grouped content, across sources like YouTube, Quora, and Reddit.
  

📈 What It Means for Marketers

Google Search is shifting from keyword matching to understanding why users search, with AI‑led recommendations and smarter intent signals powering ad relevance and performance.

Gen Z, in particular, heavily relies on Google for product discovery, from searching with visuals to evaluating purchases. 70% of socially inspired shoppers use Google to research products found on platforms like Instagram or TikTok.

Advertisers can take action now by embracing:

• Broad-match and Smart Bidding strategies powered by Google AI,
• AI Max for Search campaigns to capture diverse and emerging search behaviour,
• and insights from Circle to Search and Lens to optimise visuals and content formats.

✅ Why It Matters

Google’s search evolution is redefining how people find answers and make decisions. The shift to AI-driven tools and multimodal inputs presents significant opportunities and new challenges for creators, publishers, and marketers. As the search experience becomes more interactive and context-aware, businesses that adapt early stand to benefit most.

📸 Why Every Business Photoshoot Needs a Shot List

A well-crafted shot list ensures your photoshoot delivers every essential image your brand requires, saving time, avoiding missed shots, and keeping the session efficient.

✨ 7-Step Guide to Building a Buzz-Worthy Shot List

1. Define What You’re Shooting: List the subjects, products, people, and environments, with reference visuals or sketches to set clear expectations.
2. Detail Individual Shots: Specify each image needed, including angles, framing, and camera position.
3. Add Creative Notes: Include compositional tips, tone, and style reminders to align with your brand vision.
4. Specify Lighting & Backgrounds: Note key technical requirements, e.g., plain versus contextual backgrounds, desired lighting setups.
5. Organise Strategically: Group and sequence shots in shooting order for a streamlined workflow.
6. Collaborate & Refine: Share the list with your client or team for feedback, remove, refine, or add shots collaboratively.
7. Use It On-Shoot: Whether printed or digital, use the list as a live reference during the shoot to stay on track. 

💬 Why It Matters

Following these steps gives you clarity, confidence, and creative focus on shoot day. You’ll capture everything your brand needs, efficiently and stress-free.

Read the full article at the link below:

Behind The Scenes

Just a few photos from on location so that you can have a peep into my world.

Throwback to when I converted a VERY expensive table designed for yachts into a piano 🎹😁

So I captured this BTS shot, but I’ve no idea where the actual shot is 🙄

Scene sets in the studio - love it when clients come with props as well as the product.

Watching other people work whilst you (sort of) work is very rewarding 😁

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© Copyright 2025 Terry Livesey Photography. Kidderminster, Worcestershire. United Kingdom.

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