🎄 Merry Christmas 🎄

Yes, this newsletter is a little early but I thought it was a great way of saying Merry Christmas and Happy New Year to you all. 🎉

It has been an absolute whirlwind of a year with so many fantastic projects and amazing clients … yes, every one of you. THANK YOU ☺️

I’m now going to enjoy the festivities and I hope you do too 😊

Something you didn’t know about me

Back when I worked in TV & Film, one of the programs I worked on was Starfinder, which was commissioned by Carlton TV for CITV and it went on to WIN a BAFTA!

There is a story of when I met Buzz Aldrin, who was consulted upon for his real-world experience… you’ll have to ask me when you see me 😁

My company was responsible for creating the simulator (a Wolverhampton company at the science park built it for us). The contestants used this in an entire greenscreen section and connected to an entirely made-up 3D world, so they could travel around, with everything recorded in real-time in the OB (outside broadcast) truck. All of this was at Elstree Studios in London. This was groundbreaking stuff at the time (we take it for granted now), so it’s no surprise a BAFTA was given!

We had a team of over 100 staff at the company, part of which was a computer games division, the team who were mainly involved in this project and made it happen … although technical challenges were an hourly occurrence, and I’m amazed everything just worked when the cameras were rolling because 5 mins before it was always panic stations 🤣

This ickle light is amazing (and cheap)

I use this little light for product photography and macro photography, and together with all the extras that come with it, it is always in my bag, ready to light up the scene.

Get the Small Rig RM01 LED

Behind The Scenes

Just a few photos from on location so that you can have a peep into my world.

	Going to the Wales Photography show to pick up my Nikon hat (I actually was given 2 because I keep losing them) 🧢

	YouTube video recording with the ultimate pose 🤦

	Videoing a workshop for Dave about how to be an awesome speaker; love the way I get to learn whilst working 😁

	Overhead camera rig setup to photograph some carpets.

	Update of the business cards ❤️

	Getting up close to the miniature world 🍄

6 Quick Stats

1. Video Adoption Among Businesses: As of 2024, 91% of businesses are utilising video as a marketing tool, underscoring its critical role in engaging audiences and driving business growth.

2. Consumer Preference for Video Content: A significant 89% of consumers express a desire to see more video content from brands, indicating a strong preference for visual engagement.

3. Impact on Purchase Decisions: Approximately 82% of consumers report being convinced to purchase a product or service after watching a brand’s video, highlighting the persuasive power of video marketing.

4. Engagement on Social Media: Social media videos generate 1,200% more shares than text and image content combined, demonstrating their superior effectiveness in reaching and engaging audiences.

5. Mobile Video Consumption: More than 75% of videos are consumed via mobile devices, emphasising the importance of optimising visual content for mobile viewing.

6. Short-Form Video Effectiveness: Short-form videos, typically under 60 seconds, have the highest return on investment among video formats, with 31% of marketers reporting the best ROI from these concise videos.

This month's Landscape

'Kinver solitude'

The dense snow and mist cover the landscape and reduce visibility to a lone tree. There is something serenely peaceful in such isolated visibility

There is a whole story about this photo, which includes a werewolf (not a real one, obviously) so next time you see me, just ask about it 😁

Oh, another favourite photo!

I think this is more about the interior design than the photo, although that’s pretty good too 😜.

Connect with me on LinkedIn


	Well, that’s it for this month and I hope there has been something in this which has sparked an interest for you. If there is something you would like to see in future, then just let me know.

		Forward

		Share

		Tweet

		Share

“Effective marketing isn’t just about being seen; it’s about being remembered for the value you bring.”

Unknown

Unsubscribe • Update Email Address • View Online • Share on LinkedIn • Forward to a Friend