| | Round up 🗓️For me, August is full of birthdays (none of them mine), so it basically writes off a whole week, well, that’s my excuse 😜 but it does mean I can shop guilt-free as nothing is for me, and that seems to scratch that itch (therapy can come in many forms 😁). But I did get a little gold ingot of Snoopy, which was a limited edition by Royal Mail, some would say an investment, some, i.e. me, would say it looks cute on the desk 🤣 Now, during that time, I did manage to take a few photos and videos as well 🌟 | | | |
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| | | | Recent lifestyle tech shootProduct shots don’t always have to be done in the studio; sometimes, we get to venture outside and take them in the environment they were meant to be used in.Recently, we had the pleasure of doing a photo and video shoot for the brand PW3R, which has launched several tech products, including bags, power adapters, etc and needed some London City shots ready for the launch in Selfridges. I even entered one of the images in my professional body, the BIPP. I got a commended, which, considering I haven’t entered a competition for years, and when I do, I usually go all out on winning, I was pretty pleased with the result. | | | |
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| | | | Chairs, chairs, chairsSo a local company, 'The Bowl Chair Co' got in touch becasue they were re-releasing a limited edition chair her father had created years before and bringing it back to the market. | | | |
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| | The above image was a on a pure white background and the image below has been cut out so that it can be used on a variety of marketing materials and designs. | | | |
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| | Building fandoms, driving ROI: How YouTube is powering social advertising
📺 YouTube: The New Epicentre of Social AdvertisingAuthors: Ruth Ballett & Tommy Howell (YouTube marketing leads for EMEA) YouTube has evolved far beyond its origins as a video platform, now a powerhouse cultural hub and the beating heart of social engagement, especially via Shorts and creator-driven content. Key Highlights for Marketers:
- Creator Trust & Fandom: YouTube’s creators foster deeply loyal, engaged communities. A striking 73% of fans turn to YouTube for fandom content—20 points higher than TikTok and Instagram, and far above the 32% social media average.
- ROI That Speaks: Advertisers are witnessing higher returns. Kantar’s research shows YouTube ads deliver 4.3× greater purchase intent than social media platforms on average. Ipsos data also reveal consumers are 98% more likely to trust creator recommendations on YouTube compared to other social apps.
- Authenticity Pays Off: Brands like UAE fashion label Max report that partnering with YouTube creators transforms the feel of their ads, viewers see them as genuine content rather than straightforward promotions, deepening engagement.
- Unmatched Reach: Nearly half (47%) of YouTube Shorts users aren’t on TikTok, offering brands unique access to diverse audiences across bite‑sized and long‑form video formats.
Why It Matters for Your Brand
YouTube’s dual strength lies in trust and scale; trusted creator voices resonate, while Shorts drive reach. Tapping into fandom-driven content on YouTube isn’t just smart—it’s transformative: sparking authentic engagement, boosting trust, and turning views into conversions.
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| | | | Top tips to get you ready for your business photoshoot 📸
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A business photoshoot doesn’t have to be stressful; in fact, with the right preparation, it can be enjoyable and deliver images that really showcase your team and brand. Here are a few quick wins to help your shoot run smoothly:
- Tidy your space - Declutter desks, clear away cables and outdated posters, and polish surfaces so your workspace looks its best.
- Brief your team - Let everyone know what’s happening, what to wear, and when they’ll be needed to avoid last-minute chaos.
- Set a dress code - Solid colours, neat fits, and consistency across the team always look professional.
- Plan your shots - Think ahead about must-have images and how they’ll be used (website, social, reports).
- Create a relaxed atmosphere - Good coffee, music, and calm leadership set the tone for natural, confident photos.
With a little preparation, your photoshoot will not only run smoothly but also leave you with images that work hard for your marketing. Read the full article at the link below: | | | |
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| | | | Need a keyboard for your iPadI was sent an iPad keyboard so that I could review it on my YouTube channel. Considering I had bought the genuine Apple Magic Keyboard as soon as it came out, I was impressed with this one, especially given the price. Oh, and there is a discount code in the video description on YouTube if you decide you want to get one as well. | | | |
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| | | | Bit of fun with the Lego this month 🧱 | | | |
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It’s been a while since I got Rory the Photographer out and he did a few photoshoots. | | | |
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| | | | Behind The ScenesJust a few photos from on location so that you can have a peep into my world. | | | |
| | High-up view photograph while we had the drone up doing some video work. 🛫🌏 | | | |
| | Photographing chairs in the studio. It doesn’t have to be a complicated setup, you just need to know how 😬 | | | |
| | Testing new compact video lights in the studio; funny enough I did a video on it. | | | |
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| | New additions to the Leica with the company name etched onto it 😁 | | | |
| | The obligatory selfie (with clients) whilst filming in London 🏙️ | | | |
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| | | | | Previous newsletters are available becasue there is a treasure trove of marketing advice and some delightful pictures too! Take your time to check them out and enjoy a few extra minutes of reading. | | | |
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| | | | This month's Landscape‘Morning Line' Up early for a walk over Bodenham Arboretum, and I just captured the sun coming over the brow of the hill through the trees. It was a long exposure to capture the movement in the clouds. | | | |
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| | | | Well, that’s it for this month and I hope there has been something in this which has sparked an interest for you. If there is something you would like to see in future, then just let me know. | | | |
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“Success usually comes to those who are too busy to be looking for it."
Henry David Thoreau
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